|The antenna for WJTW is attached to a palm tree behind the radio station’s studio in Jupiter. (Bruce R. Bennett/The Palm Beach Post)|
While there are several ways to grow a radio station’s audience, not many include fertilizer.
But then, few radio stations use a 70-foot Washingtonian palm tree planted in back of its studio as an antenna pole.
“We try to take good care of that tree,” said Tom Boyhan, the owner of low-power WJTW, 100.3 FM, known as “Jupiter’s Home Town Radio Station.” “Our first one got hit by lightning.”
The palm tree was Boyhan’s workaround of a Town of Jupiter rule prohibiting antennas more than 50 feet tall near residential areas.
With an extra dose of fertilizer and regular watering, a few more listeners each year from Palm Beach Gardens to Hobe Sound might be able to tune in to the station’s mix of local news and nostalgia, with songs that range from ’50s crooners to ’70s soft rock, salted with plenty of show tunes.
“The joke around town is the taller that palm, the better the signal,” said Jennifer Sardone-Shiner, marketing director of Maltz Jupiter Theatre.
On a local radio dial dominated by homogenized super stations with corporate formats devised in board rooms, tiny home-grown WJTW is radio’s artisanal micro-brew.
Instead of “Don’t Touch That Dial” bombast, there’s a handmade quality to the airwaves emanating from this four-room office suite, where the transmitter room is the size of a closet and the production studio doesn’t have soundproofing.
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(Source : The Palm Beach Post, spotted by SCOOPWEB)