Thursday, October 27, 2011

BBC Local Radio adds more than a quarter of a million listeners

Figures for BBC Local Radio in England for Quarter 3 were released today by RAJAR (Radio Joint Audience Research Ltd). Weekly reach for BBC Local Radio in England rose by 288,000 listeners year on year from 6,962,000 (16.7%) to 7,250,000 (17.3%). Quarter on quarter, the rise was slight – up by 26,000 from 7,224,000 to 7,250,000. Share of listening was down slightly on the quarter from 8.1% to 7.9% and down slightly year on year from 8.4% to 7.9%.

David Holdsworth, Controller of BBC English Regions, said: “BBC Local Radio is sustaining growth with figures of well over 7 million listeners for the last four quarters. Our investment in political reporting and the strength of our journalism – through programmes such as those that hold local politicians and others to account – mean that every week 7, 250,000 listeners are getting the local news, engagement and interaction that they want from their local stations.”

(Source: BBC via Media Network Weblog)

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