The 66th EBU General Assembly opened today in Helsinki, under the auspices of the Finnish Broadcasting Company and EBU Member YLE.
The annual two-day Assembly, which takes place in Finlandia Hall, brings together 200 leaders and decision-makers from the EBU Membership and beyond. It is the foremost event for EBU Members to share ideas and take stock of current trends and challenges affecting public service media.
Opening speakers this morning included YLE CEO, Lauri Kivinen, and the new Finnish Minister of Communications, Krista Kiuru. (Click here for Lauri Kivinen's speech and here for Minister Kiuru's speech)
Nokia Services Executive Vice-President, Dr Tero Ojanperä, gave the keynote speech, which centred on the growing importance of mobile TV to both public service broadcasters and the commercial sector.
During his address Dr Ojanperä said: "The future of media is going mobile and mobile strategies will be vital in future for broadcast, TV and media organizations. We are seeing a growing culture of participation, and media content has become fluid, with consumers interacting with media across different platforms."
The key theme of this year's Assembly is the role of public service broadcasting in the rapidly-changing, globalised media landscape at a time when economic uncertainty has slowed funding.
The popular uprisings in Arab countries and other movements have provoked debate about the role of traditional media in events brought about by the instant spread of information through social media.
(Source : European Broadcasting Union)
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